Distribution and Advertising

P4 Understand ethical, legal, and regulatory issues associated with media products 

Two very important processes to get the film noticed and watched is through advertising and distribution.This encaptures the target audience and makes the film avaliable to watch through different channels. The definition of advertising is using visual and audio techniques to capture an audience's interest for a certain product. The process of distribution in media, is publicising a movie for audiences through cinemas, television or DVD/Blu-ray.

Distributing is the process of publicising a movie for audiences through cinemas, television or DVD/Blu-ray. A qualified film distributor would be hired to formulate how and when the film would be released and how to market it.

Once the film is finished, the production team will have to go through the process of distrubution in order for the audience to see it, Although over the years digital distribution has become popular.

Primary distribution

is the original sale of the company's product, this sale is received directly from the company to the viewers e.g. Cinema

Secondary distribution

is a registered offering of the product which has been given to the public by the current seller e.g.:

DVDs

Internet (online retailers & downloading)

Retailers (supermarkets & high street retailers)

BluRay

Television

iTunes (other legitamate downloads)

Piracy and illegal activity 

is the illegal copying, distribution, or use of software:

copying 

torrents

direct downloads

Internet streaming (e.g. putlocker)

Distribution of Hot Fuzz

UK Theatrical Rights: Universal pictures: received 14th February 2007

Number of cinema screens opened in UK: 427 (£4.48 per ticket)

UK DVD/Blu-ray Rights: Universal Pictures

            DVD received: 11th June 2007 (average price was £5.47)

            Blue-Ray received: 22nd Sept 2009

US Theatrical Rights: Rouge Pictures

Number of screens opened in the US: 825

US DVD/Blue-ray rights: Universal studios entertainment

Compared to 

Spectre (2015)

UK Theatrical Rights: Eon Productions: 26 October 2015(United Kingdom)

Number of screens opened in UK: 647 (Cinema tickets had a cost of an average of £4.48 per ticket.)

UK DVD/Blu-ray Rights: Metro-Goldwyn-Mayer

            DVD recieved: Feburary 2016 (In amazon the price was £13.17)

            Blu-Ray received: Feburary 2016 ( £16.47)

US Theatrical Rights: 6th November 2015

Number of screens opened in the US: 3,927 (altogether)

US DVD/Blu-ray rights: Universal studios entertainment

A three-disc collector's edition was released on the 27th November, 2007; the Blu-Ray edition was released on the 22nd September 2009, costing an average of £5.99

Hot Fuzz went on Netflix in April 2015. The public must pay £5.99 every month on Netflix

There are many less legitimate ways to getting less legitimate copies such as downloading a link from putlocker, to get access to this you can search Hot Fuzz in the internet and get a link to one of the torrent websites.

Advertising in Hot Fuzz

When advertising a film, there are three main strands: Print, Broadcast and E-media.
Advertising allows people to constantly be reminded of the film through many techniques ranging from billboards

to cardboard cut outs (Point of Sale). One of the most popular ways to advertise a film is through a trailer.

Universal and Rouge Pictures released three trailers during the marketing campaign of the movie: two were teaser trailers and another was for the international audience.

Other broadcast tecniques include behind the scenes video diaries on youtube and interviews.

Films can also have thier own websites

They also have Banners

Most could say that the movie was a sucess as the Box Office was $80.7 million. The methods that they have used to distribute the film have been considered as successful as they made alot of money out of it. Trailers are ways of publicly showing what the film has in store to get the public's attention, which looks like they have appcomplished