Working Title
BEYOND THE CAMERA
Millennials
(also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Digital Natives
All of them are “Digital Natives.” They were all born after 1980, when social digitaltechnologies, such as Usenet and bulletin board systems, came online. They all have access to networked digital technologies. And they all have the skills to use those technologies.
Audience
An audience profile aims to identify the targeted audience of the film identifying factors such as economic and social factors such as occupation, lifestyle, favourite music and hobbies, spending power etc. This allows them to relate specifically to the chosen audience through the types of characters they create and especially how to market it. The Broadcast Audience Research Board (BARB) is a special service owned by BBC, ITV, Channel 4, Channel 5 to help them source out what audiences would like to see.
The relationship between the audience and the film is very important as without the audience they would be no point in the company existing, they provide income for the company and they give them the chance to advertising.
Media producers and institutions view audiences as 'imaginary entity' a mass rather than individuals, they would however have a 'typical' audience member in mind.
Core Audience:
The core audience is the target audience, that Hot Fuzz are aiming for.
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Millennials
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Fans of comedy/ mild action
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Gender: Mostly Males (as there is a lack of female representation within the film) (stereotypically men like action more then women)
Age: Early 20's, 21-24
Occupation: Students, maybe has part time jobs in modern businesses such as certain clothes shops like JD .
Lifestyle: Enjoys hanging with his friends and go to the cinema.
Favourite music: Alternative Rock, Fall Out Boy, Paramore, Drum and Bass, other rock and rap genres
Favourite films: Shaun of Dead, The Da Vinci Code, Cockneys vs Zombies
Hobbies: Reading, Working out at the gym/going for long runs, going to Comi-con, playing games
Spending Power: Low - £5,000 pa
Baby Boomers
Baby boomers are people born during the demographic post–World War II baby boomapproximately between the years 1946 and 1964, giving an age range between 50 and 69 as of 2015. According to the U.S. Census Bureau, the term "baby boomer" is also used in a cultural context.
Generation X
Commonly abbreviated to Gen X, is thegeneration born after the Western Post–World War II baby boom. Demographers and commentators use birth dates ranging from the early 1960s to the early 1980s.
Secondary Audience:
The secondary audience is the audience that would be second choice after Hot Fuzz
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Generation X aka MTV generation
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age 15 to 25 in 2000 late 20s 25- 28
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influenced by fashion trends, music, and slang terms shown in music videos on the newly created cable channel MTV
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Gender: mostly women
Occupation: working, maybe as artists, helping youth
Lifestyle: hanging with friends, helping the youth by travelling to schools, studying art.
Favourite music: old music from the late 2000s, some modern rock,
Favourite films: World's end, Psycho
Hobbies: Art such as drawing or music, going on the internet,
Spending Power: Low - £5,000 pa
Culturally the term MTV Generation has been widely used to define the generation of young adults in the Western World who are MTV Generation has often been associated as a neologism for Generation X. The teens of the MTV Generation who grew up in the 1990s have also been referred to as the Doom Generation, picked up from Gregg Araki's The Doom Generation (1995) and due to the popularity of the 1993 computer game Doom.
P2/M2/D2 Understand the relationship between media products and their target audience
Secondary Audience:
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born between approximately 1964 to 1980
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Generation Y/ Digital Natives
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connected to the pop culture of the 1980s and 1990s they grew up in.
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Maybe some women in the category
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Gore/thriller/comedy lovers,fans of shaun of the dead
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Digital natives
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Age: 35, 24, 21-25
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Gender: Mostly males
Occupation: Teachers in the South East Of London, studied filmmaking in De Monfort University, complete geek.
Lifestyle: Laid back, lives in two bedroom apartmentS with roommates. Works from 7-4, 5 days a week and loves their job. Tatoo artists
Favourite Movies/TV Show: Die Hard, Bad Boys, Spaced, Terminator, Little Britain, Lethal Weapon
Hobbies: Filming short films for his youtube channel, visiting movie premieres, learning software skills for special effects and editing, listening to music/ deep passion for it.
Spending power: Medium - £25,000 pa
To conclude, In my opinion I think more (streotypically) males will have watched this film due to the gory/gruesome/action content of the film the fight scenes are portrayed through the action, for e.g. at the end when guns are being shot and also the buddy-cop relationship between Angel and Butterman that the male population may understand better than women, since it shows how most streotypical men bond through action and the lack of female representation in the film would drive most females away.